The Costa del Sol remains one of Europe’s most international property markets. Buyers from around the world continue to choose this region for its climate, lifestyle, connectivity, and long-term investment potential. In 2025, foreign buyers accounted for more than 38% of all property purchases in Málaga province, a figure that places the Costa del Sol among Spain’s most globally influenced real estate markets.

This diverse mix of nationalities shapes the rhythm of the local market, affects demand patterns, and drives interest in both resale homes and new-build developments. Understanding who is buying helps identify where demand is strongest and what buyers are prioritising this year.

Nationalities shaping the Costa del Sol property market

Dutch buyers currently lead the way in many coastal areas for Costa del Sol property. Their presence has grown steadily over the past few years, supported by strong relocation trends, remote working and a clear preference for high-quality modern properties. Many favour energy-efficient new builds, well-planned residential communities and coastal locations that offer easy year-round living.

Swedish buyers follow closely. The appetite from Sweden remains robust, particularly for new-build properties with contemporary design and low-maintenance living. This group is often well informed, decisive and focused on long-term value rather than short-term speculation.

British buyers continue to be a significant force. Despite post-Brexit changes, the UK remains one of the largest groups of foreign buyers on the Costa del Sol. Many are purchasing primary residences or long-term holiday homes, with growing interest from younger families relocating for quality of life and schooling.

German demand remains reliable and steady. German buyers have long been one of the strongest segments in the region and remain focused on established areas, high build quality and properties that hold value over time.

The wider Nordic countries, including Finland, Norway and Denmark, remain prominent. These buyers typically look for homes that offer both lifestyle appeal and investment potential. They value privacy, good architecture, secure communities and strong rental prospects.

Belgian demand also remains consistent. Belgium has been one of the most loyal foreign buyer markets on the coast, with steady activity across apartments, penthouses and mid to high-end villas.

Italian buyers are becoming more noticeable. Interest from Italy has increased significantly over the past two years, driven by lifestyle shifts, again including remote working influencing relocation choices, and enthusiasm for coastal holiday homes that provide an upgrade from major Italian cities.

French buyers continue to be active across both the resale and new-build sectors. This group favours well-located homes with strong walkability, attractive surroundings, and easy access to services, restaurants, and beaches.

The US market has also grown. American buyers are most active in the luxury segment, often seeking signature villas, frontline golf homes and modern penthouses. Many view the Costa del Sol as offering greater value for money than key US coastal markets while providing a more relaxed lifestyle.

Alongside these major buyer groups, there is a broad mix of additional nationalities contributing to what is now a 28-nationality buyer landscape. This global blend reinforces the Costa del Sol’s position as one of Europe’s most internationally driven real estate markets.

What these buyers looked for in 2025

Across all nationalities, there is a shared preference for modern design, energy efficiency and outdoor living. Homes with terraces, private gardens, sea views and well-managed communal facilities continue to attract the most attention. Proximity to international schools, golf courses, healthcare, and year-round services remains essential, especially for families relocating permanently.

There is also sustained interest in new build developments. Buyers appreciate the advantages of modern layouts, sustainable construction and predictable running costs. At the same time, traditional villas in established areas continue to attract those seeking privacy and larger plots.

Remote work has also changed buyer priorities. Many people relocating are looking for good fibre internet, peaceful surroundings and homes that allow for both work and leisure. This shift has widened demand beyond traditional holiday spots and strengthened year-round communities.

Why the Costa del Sol continues to stand out

Few regions offer the same combination of climate, accessibility, lifestyle and investment security. The Costa del Sol has year-round flights, a strong service sector, international schools, quality healthcare and a cosmopolitan atmosphere. These factors attract buyers across all age groups, from young professionals to families and retirees.

The result is a market that remains resilient, diverse and globally connected. International buyers continue to see the region as a place where they can invest confidently and enjoy a lifestyle that is difficult to match elsewhere in Europe.

Start your property journey with expert guidance

If you are considering buying or selling property on the Costa del Sol, now is the time to explore your options. With such a wide range of international buyers active across the market, demand remains strong and well-located homes continue to perform.

Contact Your Property Concept today. We are always happy to guide and assist you in taking the next step with confidence. Ensure your Costa del Sol property journey begins with the right advice.